The Beautiful Bumthang initiative was launched jointly by Dasho Dzongdag and Dasho Drangpon today at the Chamkhar garden.

The initiative is aimed at the following objectives:

1. Improve cleanliness through proper waste management,

2. Landscape and beautify the valley

3. Create more urban spaces for healthy living. 

The valley is divided into 13 zones. Regional offices, Business communities, Dzongkhag offices and hoteliers adopted a zone each. A coordinator each have been appointed to manage the zones. Native plants and flowers were planted in the allocated zones. There were overwhelming support and cooperation for the initiative.